ESSENTIAL INSIGHT
Ecommerce trends
What retail & B2C organizations need to know about the future of digital commerce.
Understanding the latest technology trends in ecommerce will help enhance your online business.
Our independent analysis gives retail and B2C operators an update on the technology trends ecommerce leaders use to gain a competitive edge. This report will allow you to compare how your organization stacks up against its competition.
These eight trends highlight how development, experience design, and content management systems are the primary tools leaders in ecommerce are using to digitally transform and gain a competitive edge.
Ecommerce trends that improve customer experience, increase sales & reduce costs.
Use the tabs to learn how you can improve your digital commerce abilities and get ahead of the competition.
Reach your customers where they prefer to shop.
Today’s website users expect to shop from wherever they want and for the experience to be seamless between devices. Building the mobile user journey that matches the desktop experience is key to meeting customer expectations.
According to Statista, nearly three of every four dollars spent on online purchases today is done so through a mobile device.
With over 70% of online sales coming from mobile devices, retailers that do not have mobile responsiveness built into their website miss out on a crucial part of their customer experience. Not having a mobile-friendly website means losing out on traffic and sales, period.
- 79% of online shoppers order via their phones.
- Over 50% of all internet traffic shopping originates from mobile devices.
- An estimated 10 billion mobile-connected devices are currently in use.
By creating the best responsive experience possible, B2C organizations can also expect a significant lift in their organic SEO rankings. Search engines like Google and Bing put user experience first, and an ecommerce site without a mobile-friendly version will rank lower than one that enables shopping from a smartphone.
Report – Eight essential ecommerce trends for retail & B2C
Based on our independent analysis of more than 100 leaders in the B2C and retail ecommerce space, these trends highlight how development, experience design, and content management systems are the primary tools used to gain a competitive edge.
What is your digital strength?
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