B2B Portals
We Build Better B2B Portals
A B2B portal is a secure online hub where your customers can place orders, track shipments and manage their accounts.
It connects to your ERP and ecommerce systems, giving your buyers the speed they expect, whether you're improving an existing portal or building one for the first time.
| Video: Learn how to transform your portal into a powerful sales tool that reduces friction and gets your customers to log in again and again. From Stephen Netzlaw, COO of Acro Commerce Download: Get our cheat sheet. |
B2B portals like these
Our clients who put their buyers at the centre of their B2B portals.
Trusted by Industry Leaders
“Starting with Discovery & Strategy gave us the clarity to build a portal that customers and staff actually use.”
— VP of Sales, Midland Components
Challenges
Why most portals fall short in B2B
Buyers expect self-service
75% of B2B buyers prefer a rep-free sales experience.
— Gartner, B2B Buying Journey
Digital experience drives loyalty
54% of B2B buyers say they will switch suppliers after a poor digital experience.
— McKinsey, Five Fundamental Truths: How B2B Winners Keep Growing
High-value deals are moving online
70% of decision-makers are open to making self-serve or remote purchases above $50,000.
— McKinsey, How COVID-19 Has Changed B2B Sales Forever
Few companies keep pace
86% of B2B purchases stall during the buying process, and 81% of buyers report dissatisfaction with their providers.
— Forrester, The State of Business Buying, 2024
Results
What a well-planned B2B portal delivers
Your sales team spends time on growth instead of troubleshooting
Your customers reorder in minutes instead of hours
Your orders flow cleanly into existing systems with fewer errors
Your buyers find their own answers, reducing calls and emails
And the business impact is measurable.
Companies that lead in customer experience grow their revenue two to three times faster than their peers.
— McKinsey, Experience-Led Growth: A New Way to Create Value
"By starting with our 4-step Discovery & Strategy Framework, we mapped Bathing Brands’ priorities and built the right foundation before development. That groundwork led to a modern, intuitive platform that streamlined partner experience and elevated brand perception. The successful launch gave them a strong base for the future, and we continue to add features that strengthen their market position."
— Charlee Eason, Acro Commerce Account Manager for Bathing Brands
Ready to plan a portal that works for your buyers?
You don't need to replace the platforms that already run your business.
Through our Discovery & Strategy framework, we align buyer needs with your ERP and ecommerce systems, whether that means improving a weak portal or building a new one from the ground up.
That way, your investment delivers from day one.
What we offer
B2B portals built around your process
Every business is different. That's why we:
- Map how your customers work today
- Connect your ERP and ecommerce backend
- Deliver buyer-centred experiences instead of generic templates
b2b portals
Frequently Asked Questions
Will our "old school" customers actually use a digital portal?
Yes, but only if it is easier than calling you. We focus on user experience (UX) for manufacturers. By designing quick order pads, one-click reordering, and easy invoice lookups, we reduce friction in B2B buying. When the portal is faster than the phone, even the most traditional buyers switch to digital.
How do we prove the ROI of a new B2B portal?
We look beyond just "new sales" and measure operational savings. A robust B2B manufacturer portal lowers the cost of sales by enabling customer self-service. By automating routine tasks — like checking inventory, tracking shipments, and retrieving invoices — your sales team is freed from data entry to focus on high-value relationship building.
Can the portal display unique pricing for every customer?
Yes. This is the difference between a "shop" and a "portal." We integrate with your ERP to display contract pricing online. When a buyer logs in, they see their negotiated rates, volume discounts, and payment terms. This ensures your digital channel honors the complex agreements your sales team has worked hard to negotiate.
How does the portal handle purchasing approvals for large buyers?
Large buyers often have junior staff who build orders and managers who approve them. We replicate this hierarchy by building approval workflows online. Your customers can set their own budget limits and authorization chains directly in the portal, giving them the corporate controls they need to shift their procurement to your site.
Will customers see real-time inventory levels?
Yes. Trust is the currency of B2B. If a customer orders a part that is out of stock, they may never return. We connect your portal to your ERP as the single source of truth, giving buyers accurate, real-time visibility into stock levels across your warehouses. This transparency reduces "stock check" phone calls and builds buyer confidence.
How can AI improve the B2B portal experience?
AI turns a passive portal into an active sales assistant. By structuring your catalog with AI-ready data, we can implement tools that analyze purchase history to suggest predictive reordering. The portal learns what your customer buys and reminds them to restock before they run out, increasing customer lifetime value automatically.
Ready to get started?
It's time to build for the people who will use your portal every day.
A portal should make life easier for both your customers and your staff. With the right planning, you get a tool people will actually use. One that works the way they need it to.